Monday, September 15, 2008

speaking of marketing

Today we were trying to come up with a way to market our next series coming up in October that covers sex, Porn Sunday, dating, divorce, etc.

And we decided to call it "Let's Talk About It," with "It" being both sex and the elephant in the room.

(here's what I have so far for the graphic)

And so how to market it, how to market it...

And I said "what if we did cocktail napkins with our information on it, like something you'd get from someone at a bar-- or matchbooks!"

So I found these bikini-bar-garish-colored matchbooks that we're gonna print the series image on. And then on the inside stamp it with a custom stamp that looks like a handwritten note with our website and dates, etc.

hooray! I hope the CMS people will be pleased.


megan g said...

Your creativity (and your ability to actually execute that creativity) never ceases to amaze me.

ro said...

very cool idea. I love the graphic too.